Stokes & Company

StoryBrand website copywriting for certified public accountants, Stokes & Company.

Project Goals

• Increase lead generation from the website through clearer brand positioning and messaging

• Educate and pre-qualify prospects by answering common questions and objections

• Transition website from basic visibility to strategic marketing asset

Our Copywriting Process

1. Clarified Stokes & Company’s core brand positioning and message.

2. Mapped out the ideal user journey through the website.

3. Created compelling, on-brand website content designed to convert.

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