Aged In Oak

StoryBrand website copywriting for rare whiskey auction, Aged In Oak.

 
 

Project Goals

  • Position Aged in Oak as the trusted destination for buying and selling rare bourbon and whiskey.

  • Communicate the warmth, craftsmanship, and community spirit behind the brand.

  • Differentiate Aged in Oak from cold, transactional auction platforms by highlighting a more personal, experience-driven approach.

 

Our Copywriting Process

  1. Clarified Aged in Oak’s core brand positioning and message.

  2. Mapped out the ideal user journey through the website.

  3. Created compelling, on-brand website content designed to convert.

 

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Walsh Brothers Builders