Aged In Oak
StoryBrand website copywriting for rare whiskey auction, Aged In Oak.
Project Goals
Position Aged in Oak as the trusted destination for buying and selling rare bourbon and whiskey.
Communicate the warmth, craftsmanship, and community spirit behind the brand.
Differentiate Aged in Oak from cold, transactional auction platforms by highlighting a more personal, experience-driven approach.
Our Copywriting Process
Clarified Aged in Oak’s core brand positioning and message.
Mapped out the ideal user journey through the website.
Created compelling, on-brand website content designed to convert.