INTEGRATED WHITE LABEL SEO COPYWRITING FOR WEBSITE DESIGNERS
Copy Intensives
Give your clients a full, supportive experience with custom-crafted website copy.
Not a web designer?
We also work directly with brands to offer full message development and website copywriting, not just white label SEO copywriting.
Learn more about our robust messaging support for brands here →
High Caliber Clients Require Done-for-Them Services
Are you prepared to confidently offer messaging strategy and white label SEO copywriting as part of their package?
Attracting the next level of clients means serving them at a higher tier and having established messaging support embedded into your process. If you’re after high-paying clients who are ready to invest in the outcome that full-service strategy and expertise can provide, you need an experienced copy partner by your side.
Add Messaging Development + Copywriting to Your In-House Capabilities
Imagine an embedded copy package that fits seamlessly into your web design process and makes raising your rates so much easier.
You can give your clients a message that:
Is simple, memorable, and focused on their client
Highlights their unique value and differentiates them from competitors
Is easy to read and skimmable, with headlines that tell the complete story
Guides visitors to work with them with clear next steps
Is optimized for search engines so ideal clients can find them
Transforming Your Copy Woes Into Copy that Wows
According to every designer I’ve ever talked to: messaging is one of the most stressful parts of the rebrand & web design process. We’re here to change that by taking the mental load off your plate.
BEFORE:
Copy as an Afterthought
Client delays content or sends rough drafts
Designer becomes the editor + strategist
Design starts without finalized messaging
Multiple revision cycles
Launch delays & scope creep
AFTER:
Integrated Copy Partnership
Messaging defined early
Copy informs design
Clear hierarchy and page purpose
Faster approvals
Confident launches
White Label SEO Copywriting Pro, At Your Service
Copy the most anxiety-inducing part of your web design process? Let’s change that.
Hi, I’m Nikki, messaging strategist, website copywriter, StoryBrand Certified Guide, and owner of Clarity Branding Co. I’ll help you create a robust brand and web design offering that grounds itself in the transformative power of brand storytelling.
I’ve seen too many web designers struggle with poor copy from a junior freelancer or try to refer their client to a copywriter who’s booked out for months and more costly than the website design itself. It doesn’t make sense for designers, and we have a better solution: Integrated Copy Intensives.
Introducing Your Integrated *Copy Intensive*
What it is: A fully done-for-client copywriting service that gives your client’s brand a clear, unique message and website content built to convert. Like a white label SEO copywriting service, but we’ll interface with your client.
Who it’s a good fit for: Established businesses ready for professional copy that sets them apart.
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3-5 weeks, depending on the scope of the site and your client’s feedback speed
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Starts at $3,000. Let’s discuss your typical packages and create an offer that works for your clients.
Reimagine your offer & pricing with embedded copy support that takes your least favorite task—content prep—off your plate.
What this experience is like for you as the designer:
Another partner on your team that just gets it
A strategic brain to collab with
The confidence to serve clients at a higher level, have more comprehensive support, and step into the owner/visionary role you crave
Add more impactful websites to your portfolio and case studies
Copy That's Built on Strategy
We’ll integrate our proven Copy Clarity Framework into your process so your clients get results.
Positioning
Clarity
Story
Language
The Copy
Clarity
Framework
Search
Experience
Conversion
Ownership
Not sure if your current clientele is ready to invest in a Copy Intensive?
We also offer Copy Edits starting at $650 that allow you to start design with polished, optimized copy.
The Copy Intensive Isn’t for Every Business
As much as we’d love for every website to launch with custom copy, there are two clear scenarios when our Copy Intensive is not a good fit.
✗ Your client is just starting out and hasn’t sold anything yet.
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In my early days of freelancing, I would work with ANYONE who would pay me. But now our studio works with clients who we know we can help. If your client is building a brand on speculation (as in: they have not sold anything yet), it can be very hard for me to mine the information I need from them. While typically this type of client doesn’t have the budget to invest in custom copywriting, sometimes they do from a previous career. Let’s discuss any nuances about start-ups and when they are a good fit.
✗ Your client isn’t available for calls or doesn’t want to collaborate on messaging.
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Over the last 7 years, I’ve had two clients who didn’t want to partake in any information sharing or strategy calls and wanted to cancel the project because they didn’t love the copy on the first draft. I share that, embarrassing as it was, because I’m passionate about setting proper expectations with clients about hiring a copywriter: that while it takes a huge load off their plate and contributes to a great ROI, it does require participation from them, and revisions are a normal part of the process. Let’s chat about exactly what is required of clients, and how much time it typically takes, so everyone feels good about their investment of money and time from day one.
If you’re moving away from feature-selling and toward selling the impact of a strategic website, copy needs to have a seat at the table.
We’ll Take Your Client Through a Seamless Messaging Process They’ll Love
How a Copy Intensive Works
You book your project with us. Once you’re a partner of ours, you can book your client’s project on our booking link and select our start date, or just email Nikki directly.
1.
We kick off the project. You share any preceding strategy work and questionnaires, and we connect with your client to schedule messaging strategy calls. You’re cc’d and invited to everything (although if you're like most of our designers, after the first project you’ll be happily doing other things). We dig deep into storytelling, message strategy, and website journey, crafting copy that resonates and converts.
2.
You receive approved, design-ready copy. Clients sign off on content through a clear process that keeps momentum flowing. You get approved content so you or your team can confidently start design with minimal, if not zero, copy changes.
3.
Sound like a dream come true?
Trusted by Some of the Best in the Business
And we’re ready to support your design studio, too!
Psst! Copy Intensives are just one service I offer designers who are part of our Integrated Copy Partnership.
Ready to take your studio to the next level?
Free Copy Audit Checklist for Web Designers
Not offering copy support yet? Grab our tried-and-true checklist to make sure your client’s website copy is clear, optimized, and impactful. Walk step-by-step through their content and quickly implement best practices so you can finalize content quickly and move confidently into design.
Frequently Asked Questions about Copy Intensives
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We begin working with your client before you start website design. Our goal is to have final, approved content in your (or your designer’s) hands before the scheduled design start date to keep everything moving forward. If your studio also offers brand design, our white label SEO copywriting can happen simultaneously. We’ll discuss your onboarding process and make sure we have a smooth process before we book our first project together.
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Great question! We have designers integrate this service both ways. On the proposal, most designers are making a professional recommendation to invest in professional copy support based on what they know about the client’s goals and internal capacity and talents. There is definitely education that happens during the sales conversation about the value of integrating white label SEO copywriting into the new site.
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Here’s how I tell our partners to determine which level of support their client needs:
Is their existing site content pretty accurate and aligned with their brand, but you and/or the client wants a polish up and optimization so it serves them better? This is a good fit for a Copy Edit.
Is their existing site content outdated and inaccurate? Do they not have the time or bandwidth to invest in drafting new content? Is their current messaging forcing them to compete on price and not lead with the value and impact of what they do? Is it important to the client to make sure their site is done correctly (optimized for search and conversion) and fully tailored to their new brand and/or direction? This is a good fit for a Copy Intensive.
Take the next step towards a strategic, full-service experience for your clients.
Let’s discuss integrating copy support into your packages.