WEBSITE COPY EDITING & MESSAGING REFRESH
A Clear Message That Converts,
Without Starting from Scratch
Relaunch your website with messaging that matches the brand you’ve built. Book a Messaging Refresh today.
Your business has evolved, but your messaging hasn’t kept up.
If your website is over a year old, likely your offers have changed, your audience has shifted, or you have a whole new process. An outdated online message is a missed opportunity to be found and hired.
The good news? You don’t need to start over from scratch. With a Messaging Refresh, we polish, reorganize, and optimize what you already have so your site content works as good as your sales deck.
Don’t ignore your message and be forgotten.
A Clear, Optimized Brand Message Is the Foundation of Your Online Funnel
If sustainably marketing your business online is important to you, your website needs to be doing three things on repeat.
✓ Attracting
Being discoverable online so prospects find you at the moment they're searching for your solution
✓ Engaging
Telling a story that resonates with exactly what your ideal client is going through
✓ Converting
Making it clear and easy to take the next step, so the right people actually do
Hi, I’m Nikki!
Web Copy Editing Strategist | StoryBrand Certified Guide
Since 2022, I’ve helped over 100 brands with StoryBrand and SEO copywriting to craft the website messaging they need to attract dream clients and increase site conversion. I’ll help you create a clear brand message so your website works for you, even while you’re clocked out.
Messaging Refresh & SEO Optimization
For solo-preneurs and small teams generally happy with the direction of their messaging, but ready for professional optimization.
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The Messaging Refresh is a website copy editing and SEO optimization solution.
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Brand strategy questionnaire
60-minute zoom copy strategy call with Nikki
SEO research and full optimization (keywords, titles, meta descriptions, on-page placement), if selected
Edited and optimized copy for core web pages
Final content delivered in Google Docs
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Typically 2 weeks
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Starts at $1,500
Dependent on page scope -
Web design (you’ll work with your designer or self-implement content changes)
Client interviews or brand voice development (see our Messaging Intensive for that)
Wondering what this looks like?
How the Messaging Refresh Works
1. Complete a brand questionnaire
A focused reflection on your goals, audience, and offers, this questionnaire sharpens your thinking before we meet and saves us time on the call.
2. We meet to refine your messaging strategy
We'll dig into your brand, align on your brandscript, and map out the direction for your updated copy.
3. You receive optimized, conversion-ready content
Edited and optimized for SEO and conversion, your new messaging is ready to hand off to your designer or implement yourself.
See What Refreshed Sales Messaging Can Do for Your Brand
“I'm grateful for working with Nikki! She takes the time to understand your goals and uses her talent and skills to help you reach them. She has an excellent team as well. I appreciated how responsive she was throughout the process. Thank you, Nikki!”
–Chantelle W.
Event planner at Events to Life
Frequently Asked Questions About Our Web Copy Editing Service
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The Messaging Refresh is a web copy editing and optimization service, ideal for small businesses operating solo or with a handful of contractors, who are generally happy with their messaging but want it to do more for them. The Messaging Intensive is a full StoryBrand copywriting engagement for teams that need ground-up strategy. For most small businesses needing a light edit, the Messaging Refresh is the perfect fit.
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If you've been describing your offer differently than your website does, you've gotten a referral who went to your site and didn't reach out, or you’re ready to refresh your web design and want elevated copy to match, the Messaging Refresh is for you!
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You could create some new content using AI to save time and money … but working with a professional StoryBrand copywriter helps clarify your thinking throughout the process. Working together to publish an on-brand message means not just getting it done, but getting it done right.
FREE MESSAGING AUDIT
Wondering how your website messaging comes across?
Get a free 5-minute website review video, no strings attached. Take the feedback and DIY your edits or continue the conversation about how we can improve your website’s messaging.
Your Future Prospects Are Already Judging Your Website …
So let’s make a great first impression! Within two weeks you could have a website you're excited to send people to—one that does the selling before you ever get on a call.