TrueBlaze Accounting & Tax

StoryBrand website copywriting for Indiana accounting firm, TrueBlaze Accounting & Tax.

Project Goals

• Transition from word-of-mouth marketing growth to active marketing and sales

• Transition from tax-heavy to monthly accounting focus

• Focus on small business accounting and tax

• Turn website from a billboard that you have to know how to find into a findable, conversion focused tool

Our Copywriting Process

1. Clarified TrueBlaze’s core brand positioning and message.

2. Mapped out the ideal user journey through the website.

3. Created compelling, on-brand website content designed to convert.

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