Sanctuary Custom Construction

StoryBrand website copywriting for luxury custom home builder, Sanctuary Custom Construction.

Project Goals

• Establish brand recognition as a leader in luxury custom homes in Tucson

• Improve website usability and streamline the user experience

• Communicate the builder’s value through compelling storytelling, stunning visuals, and an elevated brand presence

• Refine messaging to be clear, concise, and free of fluff

Our Copywriting Process

1. Clarified Sanctuary Custom Construction’s core brand positioning and message.

2. Mapped out the ideal user journey through the website.

3. Created compelling, on-brand website content designed to convert.

Kind Words from Sanctuary’s Designer

Nikki has been awesome to work with and I've used her for several client projects in the home-building industry. She does a great job of connecting with my clients, digging deep into their business, and producing a customized finished product that my clients resonate with.

— Katlyn at Katlyn Slocum Design

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