Helmly Wellness

StoryBrand website copywriting for modern therapy practice Helmly Wellness.

Project Goals

• Attract ideal clients: Position Helmly Wellness as the go-to therapy practice for high-achieving women in Maryland

• Show expertise & warmth: Balance approachable tone with serious clinical authority and credentials

• Simplify client journey: Make it easy to book a consult, understand fees, and know what to expect in therapy

• Support future growth: Include a Careers page to recruit aligned clinicians and scale the practice

Our Copywriting Process

1. Clarified Helmly Wellness’s core brand positioning and message.

2. Mapped out the ideal user journey through the website.

3. Created compelling, on-brand website content designed to convert.

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