The Anti-Optimist Therapist

StoryBrand website copywriting for Utah therapist, The Anti-Optimist Therapist.

Project Goals

• Transition from insurance-based therapy to a private-pay model to create more time and flexibility

• Reposition the brand to serve anxious, high-achieving women

• Launch and promote a specialized 12-week group therapy program as the core offer

• Clarify and strengthen the brand voice to reflect a grounded, no-nonsense, and refreshingly honest approach to therapy

Our Copywriting Process

1. Clarified The Anti-Optimist Therapist’s core brand positioning and message.

2. Mapped out the ideal user journey through the website.

3. Created compelling, on-brand website content designed to convert.

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