Strategy & Copywriting for an evolving, Kid-Friendly Start-up
UNIFIED MESSAGE | SEGMENTED AUDIENCES | AUTOMATION
The Problem:
Jeanne purchased Party Baby Seattle, a fun mobile soft play rental business, in 2022. She knew there was a lot of brand potential and was struggling to create a clear message for their growing inventory amidst a demanding full-time job and kids. Her main goals were:
To create messaging that would attract their ideal clients
To launch a stunning website that would convert 24/7
To have an easy-to-replicate (and automate) process for sales & onboarding
The Solution:
Together we built an entire sales funnel and supporting post-sale materials.
The deliverables:
StoryBrand brandscripts
Website copy + wireframe
Lead generating PDFs
Welcome email sequences
Onboarding emails
Honeybook workflow set-up
Sales proposal
Ongoing blog content
The Result:
After publishing their website and implementing their automated email sequences …
Key Project Takeaways:
Outsourcing is key to growth
An evolving business needs a copywriting partner who can adjust messaging as they pivot.
The Company:
Industry:
Kids Play Rentals
Headquarters:
Seattle, WA
Founded:
2021
Owner:
Jeanne Skjonsberg
“Nikki is amazing! We initially engaged Nikki and Clarity Branding to be a contributor to our blog for a unique service offering that requires a skilled copywriter with the proper perspective to provide engaging content. We were so blown away by the experience and her deliverables that we immediately expanded the scope of our partnership. Since that initial engagement, we have collaborated with Nikki and utilized her services for brand strategy, StoryBrand BrandScript development, copywriting (website, brochures, lead generators, etc.), email sequence copy, product descriptions, workflow management, and ongoing blog publishing.
Nikki has also provided general high-level feedback on our business, brand, and vision. There are not many areas of the company that she does not have visibility into, and we are thrilled with the deliverables provided thus far. She is an integral part of our business and an extension of our brand at this point. In addition to being a talented brand specialist and copywriter, she is responsive, engaging, and an absolute delight to work with. Run, don’t walk, to work with Nikki and Clarity Branding. You don’t be disappointed.”
-Jeanne